If it’s not obvious, I’m an Old Spice man. Original scent thankyouverymuch. Or Classic scent, as the marketing hacks at Procter & Gamble now call it. 
While I enjoy quite a few different products, OS is always a solid go-to.
Old Spice Classic scent body wash is no exception. In fact, it has arguably the best iteration of the old-school OS scent of any of the current products (deodorant, shaving cream, etc.). It fills your bathroom with the masculine smells of confidence and adventure as you shower. It delights the senses and emboldens the spirit, prepping you to go build that garage or save wayward babies from traffic.
That’s why I was dismayed to find that two of my local Target stores stopped carrying it. While luckily I was able to deplete the stock of a nearby Walgreen’s, I fear that the product is going the way of the dodo. After all, it only took P&G a year from introduction to kill off Classic scent body spray (which, BTW, makes for a glorious room freshener).
Yet another letdown. Watching Old Spice follow the trajectories of Axe- and Tag-like manfumes marketed to adolescent boys is supremely disappointing. Maybe that’s what required for the brand to stay viable with younger generations, but Jesus… What about us Original scent loyalists? Are there really so few of us as to relegate our fancy to merely deodorant and aftershave?
I’ll be keeping an eye on this and reporting developments as they unfold. Old Spice still features the product on its site, but disappearing store stock has me worried. Fellow lovers of Original scent, please feel free to comment with your observations of local availability.
—Brent
1 Comment
April 28, 2009 at 1:28 pm
My husband uses the Body Wash in Classic scent and let me tell you- he smells sooooo MANLY when he gets out of the shower. It’s the most unique scent I’ve ever smelled…and it smells wonderful on him. I hope they never stop making/selling this glorious product!!!!